About us
A small team that ships real systems
Smetools sets up the software that runs growing businesses and puts AI to work on the parts people dread. We stay close to every project — the people below own the outcomes.
Hassan Sam Arslan
CEO
Sets the direction for Smetools and where it's headed next.
Sarah Msilmani
Managing Director
Runs delivery day to day and signs off every client launch.
Shady Deeb
Engineering Lead
Leads engineering and keeps delivery on track.
Anything else
Got an integration or automation in mind?
Describe it in your own words — however rough. If it touches your systems, your data, or AI, there's a good chance we can build it.